Top 10 Ways to Improve SEO

Among the most prominent ways to improve SEO you can consider both the basics and innovative ways. Here we introduce top 10 ways to improve SEO.

Everyone running a website these days is keen on optimizing their web presence to hit search ranks more frequently and gain more web traffic and hence improving SEO or search engine maneuvers is so frequent a topic across discussions on web. Most of the major search engines are extremely serious about punishing all sorts of backdoor SEO techniques that for long has been responsible for depreciating user experience at the cost of their business interest in search ranks and traffic. So in finding the ways to improve SEO no longer those typical shortcuts and backdoor techniques will yield any result. While adding value to the user experience is the basis of any SEO strategy now, technical competence and maneuvers are also important for successful SEO campaign. Here we discuss on top 10 ways to improve SEO. 

1. Update your site regularly with relevant and unique content

Obviously content is the first and foremost focus when considering the effective ways to improve SEO. While in the post Google Penguin era the focus is on unique and relevant web content your content strategy will certainly determine the success of your SEO efforts to a great extent.

• Update your site regularly. More updated is your web presence more the chances of gaining search ranks.
• Post only genuine and unique content and make content impressive with expertise driven content.
• Remove all duplicate and churned content from your website. In publishing content always ask yourself whether this add value to your users.

2. Optimize URL, Meta description, title, head, sub head and content with keywords

There are some ground rules for your SEO campaign to provide foundation to your entire SEO effort and optimizing URL, Meta description, title and other areas with keywords is one of them. Optimizing all search engine friendly areas of your websites with keywords will greatly influence your search rank and traffic. Keywords are those elements search engine crawlers find from the billions of contents on the web when ranking the contents.

• URL is the door to your web address and in some blogging platforms it typically remains non-optimized without keyword resulting bad search result. Make sure that the URL is optimized with your respective keyword for the content.
• Optimize the title tag and Meta description with keywords since it serves as the introduction for your published content.
• Optimize the heads, sub heads and content body with keywords, but make sure that the keyword density remains low and sounds natural (not more than 3%). Make the keyword come once within the first paragraph, if possible within first 100 words.

3. Develop rich inbound link scheme with guest blogging

Guest blogging is one of the most acclaimed ways to improve SEO. Guest blogging not only helps to develop rich content with diverse elements, it also helps you to build up quality inbound links from the guest bloggers.

• Guest post on your behalf on related sites to develop reciprocal relationship. A quality guest post that helps the site get traffic will reciprocally fetch you a quality guest post with the link.  
• Always try to incorporate links from related sites and make them appear within some relevant posts or content.
• In guest blogging always give priority to higher ranked and reputed sites as these are the sites that work almost as recommendations to search engines and these sites with their proven expertise can enrich your content reserve.  

4. Optimize social media presence with keywords and your web links

Without a rigorous social media presence your SEO effort cannot yield any real outcome these days. From regular social media posts to linking web contents to optimizing profiles, you can use social media platforms so effectively and in so many ways.

• Optimize all your social media profiles with your target keywords and web links. You can even consider having multiple profiles targeting different keywords.
• Make sure that each of your web content is invariably linked for social media actions. You never know when like a gust of wind social media posts will usher on you, so be available to make the maximum of it.
• Optimize your social media posts with keywords and content links as frequently as possible. Regular content posting updates your users and circles with what is going on your site and that is one important way to augment SEO chances.
• Post your content regularly in broader content sharing social platforms like Digg, Stumbleupon, etc. For a longer period of time persistently develop a regular user and follower community for your content.

5. Develop a link scheme with quality site links

All major search engines are particularly serious about the link scheme of websites and after the last year Google Penguin update it is now clear that bad links that are depreciating for user experience will invariably attract penalties like being indexed or demoted from search ranks.

• Remove all irrelevant links that otherwise do not have any relation to the content.
• Try to link sites that have a higher web ranking and proven expertise on the related niche.
• Exchanging links is a bad idea for developing quick bulk of links and refrain from this practice as most often this would provide irrelevant links that are misguiding for the users. 

6. Optimize your site for ease of navigation, page speed and mobile access

The technical aspects of your website are equally important for SEO results and overall traffic output. Faster upload, smooth navigation and access from all kinds of handheld devices make a website technically perfect for best SEO output.

• Make it sure that your web pages can be easily found by the search engine crawlers. Replace flash with CSS and JavaScript wherever possible and externalize CSS and JavaScript for ease of navigation and being light on HTML code.
• Optimize the page upload speed by every possible way. While using trimmed and light audio visual and image files is one way to increase the speed, another way is to take care of all speed attributes while designing the site.
• Make sure that your site is designed responsively to offer a user friendly look, feel and access across various devices and platforms.

7. Optimize content readability with stylizations, structures, graphs and images

A content which is presented in a way that attracts the attention quickly, offers quick overview of what it is about and what points are discussed there in depth, is preferred by users more and naturally such contents make their presence felt more dominantly in search results. No longer can you expect to cut a nail deep with long single paragraph content without any structure or stylized presentation.

• Make sure that the content is well structured with separate paragraphs for discussion points, introduction, heads and subheads. Do not use long paragraphs as readers find them too heavy to get over with. 
• Stylize your content presentation with bullets, points, mark-ups to optimize visibility to the key points. Use bold, italicized fonts and variations in fonts to make separate areas more readable.
• Consider utilizing pictorial depictions like graphs and images that are relevant to the content.
• Incorporate befitting graphics and designs to make the content more attractive.

8. Optimize SEO effort with analytics tools, keyword research tools and site audit

SEO and analytics tools can help your SEO effort immensely by helping you to incorporate new ideas, design and development attributes and analyze site and SEO performance.

• Conduct full site audit at regular intervals to determine all issues corresponding to performance, traffic and further scopes of development.
• Employ keyword research tools to work on most promising keywords for SEO.
• Use Google Analytics and Google Webmaster tools to analyze your SEO effort and improve on potential areas.

9. Optimize interaction with your traffic

One of the most effective ways to improve your SEO output is to augment interaction with your audience or traffic. An interactive platform that frequently comes with quality discussion and valuable posts from its users finds itself popular in no time.

• Consider engaging your users in a discussion forum.
• Encourage commenting and always reply to user comments as engagingly as possible.
• Try to engage users in expressing opinions, guest posts, contests, lucky draws, etc.

10. Get listed in all site directories and local search engine directories

Finally to become listed in all major website directories is surely one important way to increase your credibility, augment your SEO effort and boost site traffic.

• Submit your website to various web directories including the non-profit ones, because these sites carry more weight.
• Get listed in all directories corresponding to your business.
• Get listed in all search engine directories with details of your business, contact details, certifications and credibility.