White Hat SEO techniques are the legitimized web practices for boosting search ranks and website traffic. Here we introduce 10 White Hat SEO techniques to boost traffic.
By definition White Hat SEO techniques refer to the set of legitimized practices to optimize search engine ranks of a website. Obviously higher search engine ranks result in increased web traffic, but besides this White Hat SEO practices themselves make a website more user friendly by adding value to the users in multiple ways. This is precisely the reason why for better traffic mobilization and on page traffic retention these techniques are acclaimed among the web administrators and SEO strategists. While search engine rank is always the basic prerequisite for building web traffic, further on-page SEO elements can play important roles in retaining traffic and developing credibility of the site for the frequent web users. Here we are going to introduce top 10 White Hat SEO techniques to boost traffic.
1. Volumes of expert contents presented with structures and stylization
Whatever SEO strategy you build over time to boost your search ranks and traffic, nothing will have any definitive result until you can produce unique content to add value to the user experience. The best way to boost traffic is to offer a good reserve of expert contents on your focused topic. Remember quality content is useless if you do not present them in a well structured and stylized manner. Original and expertise driven content presented in structured paragraphs with points and bullets marking relevant places – this is the basis of any strategy with White Hat SEO techniques.
2. Effective keyword use following keyword research
Effective search optimized keywords are crucial to drive traffic to your site. But on the other hand using short length keywords that are subject to huge competition can have detrimental effects, because you are most likely to garner no search engine results with such short length keywords, to be frank, these keywords can be contested only by world’s who’s who sites on the search page. Long tail keywords that are frequently searched and your content can naturally contain a fair percentage of it, is the ideal type of keywords to eye for. Make extensive keyword research with some good SEO tools to yield better result.
3. Quality links from diversified sources
A quality link scheme involving good and authentic sources is the very important criteria to drive traffic and develop credibility for search ranks. But links from only one or two sites can create a dubious image as well igniting the doubt of link exchange which is mostly a backdoor SEO tactics punishable by most search engines. So, while quality inbound links are important, it is equally important to fetch them from diversified sources. Without a solid link reserve representing various quality sites your content is without the backbone to withstand search rank competition.
4. Unique Meta description, keyword rich title and heads and rich snippets
Often the Meta description of content remains most neglected area. There are many websites who prefer to copy a few lines from the body of the content and put it in the description box while uploading and this goes against credibility of the content. A Meta description is like the introduction of the content and if it is unique and keyword optimized it helps in search ranks and driving traffic as well. Secondly, a unique title with keyword included in it is great for optimizing chances. Similarly, one can include keyword in heads and subheads as well to augment the chance further.
5. Easy to navigate site architecture
Websites lacking navigation optimized architecture pose great challenge for search engine crawlers and consequently your search rank suffers. Secondly, an easy to navigate website retains more traffic for longer period of time compared to those with difficult site architecture. Today optimizing a website for the search engine crawlers to find its indexed pages is the basic requirement for any SEO campaign.
6. Keyword and web link optimized social media profiles and posts
Using social media profiles and posts is one of the key White Hat SEO techniques to boost your search rank and traffic in quick time. Social media rule the web traffic and all your SEO practices will bear no big difference on search ranks until you have a strategy to maneuver social media presence in your favor. If you have a regular or recurring set of keywords you can think of including them in your social media profiles. Optimize all your social media posts from time to time with your target keywords and your web link. A dominating social media presence is what going to play a crucial role in boosting traffic.
7. Regular guest blogging with quality links
Besides any aspect of technical SEO and site optimization what will finally usher a great volley of links and quality contents to your site is consistent guest blogging practice. Fetching quality guest blogs for your site with their respective web links is one of the fast track ways of developing quality content reserve along with a network of relevant links. A website that regularly publishes guest blogs from diverse sources is soon going to reckon among the expert names on the web. Though finding quality guest blogs with reputed links on a regular and sustained basis is not easy, but all other link building, content marketing, social media, guest posting practices that make you known among more people will slowly fetch you such a position to attract guest bloggers. One good idea is to offer your guest post and thus eventually making guest blogs exchange for mutual benefits.
8. Optimize content with quality images and trimmed audio visual
Content with a few relevant images obviously makes the user experience more pleasurable and readers prefer a bit of visuals as a change of taste or something to incorporate freshness into the content. Obviously quality of the image and its relevance in relation to the content is surely an important aspect, but never let the image files become too heavy to lower the upload speed of the page. Small video files also can be a good idea at times, but try to trim it light as you cannot afford to sacrifice page speed.
9. Optimizing page upload speed
At a time when everyone is heading to grab the smartest, slimmest and fastest web experience and when speed became one of the determinants of your competence on the web, how can you think of getting volumes of traffic with a website that takes minutes to upload? If your page speed is slow, if they do not upload as fast as the clicking of your mouse, however rigorous is your SEO campaign it will bear no fruit. Google in its latest algorithm update has been particular about the page speed and it is now a crucial determinant for search ranks as well. Make sure all your technical aspects and contents are optimized for best upload speed.
10. Internal linking to retain traffic within related contents
One of the key White Hat SEO techniques that can play an important role in retaining your on page traffic for longer duration is interlinking contents of various pages. Interlinks typically guide site traffic to other related web pages for useful contents and thus retain traffic between pages for longer duration. You can further contribute to the SEO quotient of the site by optimizing these internal links with related keywords. Keyword optimized interlinks help search engine crawlers easily identify your content reserve with that topic or keyword.
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